MEMBER BENEFITS

H O M E

 
Become a member and enjoy the advantages.
 
The Warrnambool Tourism Association is a voluntary organisation with a membership made up from
accommodation, hospitality and visitor attraction businesses.

The association’s primary focus is to assist in the marketing of Warrnambool and to enhance the visitors
experience once in our City.

Your membership is essential for the Association and Shipwreck Coast Tourism to successfully undertake
promotions and activities that ultimately benefit your business.

Purpose of the Warrnambool Tourism Association.

  • Liaising with appropriate groups in the community and working in consultation with regional organisations and the Visitor Information Centre.
  • To promote Warrnambool and its attractions in an endeavour to enhance the visitors
    experience and extend their length of stay.
  • Promote Warrnambool as the major regional destination.
  • Encourage maximum spending by our visitors.
  • To ensure visitors experience the highest possible level of satisfaction with the
    products and services they     are offered in our area.

Purpose of Shipwreck Coast Tourism.

Shipwreck Coast Tourism undertakes extensive national and international marketing
campaigns on your behalf to attract visitors to the region.
The Shipwreck Coast region includes the City of Warrnambool, Moyne and
Corangamite Shires. Warrnambool Toursim Association and Shipwreck Coast Tourism
work together in a partnership role for the benefit of all members.

The benefits of membership

  • Being part of a progressive and professionally run association achieving results and
    acclaim in the promotion of tourism in the region which ultimately benefits members.
  • Voting rights at Association meetings.
  • Accreditation as a member of the association through use of the association's logo.
  • Involvement in the tourism information network within Warrnambool in particular through
    regular monthly meetings which bring all members up to date with current data, facts
    and information on activities of local and regional interest.
  • To further tourism both for its immediate effect on members and businesses and also
    for its wider community impact.
  • To combine to promote Warrnambool and surrounding regions as a major tourist
    destination in conjunction with Shipwreck Coast Tourism.
  • To be seen as a leader in tourism activities working with neighbouring tourist
    Associations and Shipwreck Coast Tourism to promote tourism throughout the region.
  • SCT markets the ‘destination’ for you to bring visitors to the region.
  • Opportunities to participate in subsidised marketing activities co-ordinated by WTA
    and SCT.
  • Opportunities to participate in marketing activities co-ordinated by WTA.
  • Be represented at tourism trade / travel shows.
  • The opportunity to advertise in association, publications at reduced rates.
  • Access to Great Ocean Road Jigsaw brochure and marketing campaigns.
  • Access to Great Southern Touring Route accross regional international marketing
    campaign.
  • Lobbying power - have your say and influence tourism development at a local, regional
    and state level.
  • Attend tourism training and information seminars.
  • Receive regular faxstream, meeting minutes and newsletters on tourism news.
  • Attend networking events conducted by local and regional tourism Associations.
  • Membership ID card and inclusion in the region’s tourism membership directory
    distributed to Visitor Information Centres and other members.
  • Distribute and display your brochures in the Visitor Information Centre.
  • Participate in familiarisation tours by Visitor Information Centre staff so they can
    represent your business to visitors.
  • Free access to Bookeasy Booking Service at the Visitor Information Centre. Visitor Information Centres.
  • WTA members enjoy reciprical rights with Business Warrnambool Group.

Working for your benefit:

  • Promotional:
    Continually work with industry, business and sporting groups in joint promotions
    for Warrnambool.
  • Industry Grants:
    In addition to annual membership fees the Association:
    - Negotiates membership co-operative funding support on a dollar for dollar basis
    with Warrnambool City Council and Government bodies.
  • Tourism Achievement Award:
    The Association supports industry learning and education services by way of:
    - Sponsorship of an annual Tourism Award through South West TAFE and Deakin University.
  • Familiarisation Tours:
    The Association is active in:
    - Co-ordinating and conducting a range of familiarisation tours of Warrnambool for
    visiting Visitor Information Centre personel and visiting journalists.
  • Conferences:
    Support and promote conference applications to:
    - attract visitors to Warrnambool and encourage return visits.
  • Marketing Calendar:
    The following activities are undertaken by the WTA on an annual basis.
    - Warrnambool Visitors Guide:
    - Warrnambool Visitors tear off Map.
  • - Listing in Victorian Conference guide for Warrnambool properties.
  • Trail Maps:
    Provision of a series of visitor trail maps for Warrnambool.
    - Beach Walks - Bike Rides - Heritage Walks etc.
  • Whale Promotion:
    A campaign to promote the annual return of the Southern Right Whales to Logans
    Beach.
    Includes:
    - Whale accommodation material directly marketed and distributed to whale watchers
    on the whale register.
    - Production of a Whale Guide Publication.
    - Television advertising campaign promoting the whales and relevant packages.
    - Undertake partnership ‘Off-Peak’ promotions with other associations and
    organisations.
    - Regional & metropolitan press/radio campaign.
  • Activities:
    Identify/co-ordinate and work with local bodies to create and enhance visitor activities
    within the City.
    - Fun4Kids Festival - New Years Eve Family Fair - May Racing Carnival - Sporting Events and
    Activities -Conferences.     
Just to mention a few.

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